You're watching central valley today live from the World Ag Expo, in Tulare. It's like Disneyland for farmers. For more than 170 years a company, known as Case IH has recognized the important role farmers play in providing safe, quality food and fiber for people around the world.
Now it's teaming-up with Ram Trucks in a campaign to benefit Future Farmers of America. Here to give us the details on the year of the farmer campaign is David Kross the regional sales director for Case IH North America.