'Breastaurant' Owner Buys Small Texas Town and Renames it BIKINIS

By Rheana Murray, NEW YORK DAILY NEWS

Credit: BIKINIS SPORTS BAR & GRILL

Bikinis are the main attracton at Guller's chain of sports bars and in his new 'party town.'

July 21, 2012 Updated Jul 20, 2012 at 2:51 PM PDT

A Texas “breastaurant” owner says he’s purchased an abandoned town in the middle of the state and renamed it Bikinis, after his chain of sports bars.

Doug Guller, founder and CEO of ATX Brands, bought the tiny ghost town, formerly Bankersmith, through Craigslist, according to a local news affiliate.

“We are picturing the town with several bars, sand, water, palm trees, live music ... and bikinis,” Guller told the Daily News. “It’s only 90 minutes from our headquarters in Austin, it’s a beautiful piece of land in the Texas Hill Country,” he said.

Guller, who owns the popular Bikinis Sports Bar and Grill, says he actually won’t be opening one of the popular breastaurants in town.
He wants Bikinis to become a destination spot like nearby Luckenbach.

“Certainly a big party on ‘National Bikini Day — July 17th, and many more weekends,” he said.

Bikinis, Texas is an unincorporated town, meaning it is has no self-ruling government and is merely a named location within a county — giving Guller free reign.

“We are now writing the Bikinis ‘Bill of Rights’ and our first positions to be filled will be the sheriff, constable and postmaster,” he told the Daily News. Guller says he has appointed himself “mayor.”

Right now, only two buildings stand in the former railroad town, an old post office and a general store that was remodeled into a residence, according to Eater Austin.

Guller says he’s considering turning metal sheds and a left-behind Skyliner cruise bus into bars.

Bankersmith peaked as a tiny town in the 1920s, with a population of about 50, according to the city’s website.

Guller expects Bikinis, Texas will be ready for the public in spring 2013.

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