‘Tis the season to be jolly — but when does that season start, exactly?
If you’ve been around any mall, café or even a radio dial in the month of December (and increasingly, November), you’re sure to hear a holiday tune or two. And the Christmas spirit seems to be arriving earlier and earlier each year.
Canadian pharmacy Shoppers Drug Mart, the most popular drugstore chain in the Great White North, was among those retailers who sought to boost Christmas cheer just as soon as Halloween was over.
On Nov. 1, the music systems at the chain’s 1,100 stores geared up for the holidays, swapping Bieber and Beyonce for Frosty and Rudolph. Two days later, though, the normal tunes were back. So what changed?
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