It hasn't been easy for grocery chain Fresh & Easy to make a go of things in the U.S Market.
Backed by British parent company Tesco, the first stores opened in California in 2007, and though they've had surges of openings (and some closings) the El Segundo-based business has held on. Now it seems the end is near.
Tesco is "ready to sell or close" all 199 Fresh & Easy stores, reports LA Biz Observed, following Tesco CEO Philip Clarke talking candidly to the Wall Street Journal about the business' unsuccessful $1.6 billion attempt to win the hearts and dollars of American grocery shoppers.
"It's likely, but not certain, that our presence in America will come to an end," Clarke said.
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