Lawsuit Alleges Budweiser Watering Down Beer

By Sophia Pearson, BLOOMBERG

Lawsuit Alleges Budweiser Watering Down Beer

February 26, 2013 Updated Feb 26, 2013 at 4:32 PM PDT

Anheuser-Busch InBev NV (ABI), the world’s biggest brewer, was sued by consumers in three U.S. states for allegedly overstating the alcohol content in its Budweiser beer.

AB InBev’s St. Louis-based Anheuser-Busch Cos. routinely adds extra water to its finished products to produce malt beverages with significantly less alcohol content than displayed on its labels, violating state statutes on consumer protection, according to a complaint filed yesterday in federal court in Philadelphia. Similar lawsuits were filed in federal courts in New Jersey and San Francisco.

“AB’s customers are overcharged for watered-down beer and AB is unjustly enriched by the additional volume it can sell,” Thomas and Gerald Greenberg said in the Philadelphia complaint.

AB InBev, the maker of Budweiser and Stella Artois, controls 39 percent of the U.S. beer market. The company is seeking government approval to buy the rest of Grupo Modelo SAB, Mexico’s largest beermaker, for $20.1 billion. The Modelo brands account for 7 percent of the U.S. market. AB InBev shipped 98.5 million barrels in the U.S. in 2011, according to Beer Marketer’s Insights.

The claims against Anheuser-Busch are “completely false,” Peter Kraemer, the company’s vice president of brewing and supply, said in an e-mail.

“Our beers are in full compliance with all alcohol labeling laws,” Kraemer said. “We proudly adhere to the highest standards in brewing our beers, which have made them the best-selling in the U.S. and the world.”

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