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Pizza Hut Getting Into the Perfume Business

By A. Pawlowski, TODAY contributor and NBC News

Credit: Courtesy Pizza Hut Canada

Pizza Hut Canada has produced a limited-edition of a fragrance that smells like "freshly baked, hand-tossed dough."

December 6, 2012 Updated Dec 6, 2012 at 9:59 AM PDT

At last, a perfume option for those who want nothing more than to be surrounded by the heavenly aroma of fresh pizza.

In what promises to be a viral marketing bonanza and the inspiration for late-night comedians everywhere, Pizza Hut Canada has produced a limited-edition of “Eau de Pizza Hut.”

The fragrance boasts “top notes of freshly baked, hand-tossed dough,” the company said in a news release.

“It’s amazing how such a simple idea can intrigue people,” said Beverley D'Cruz, marketing and product development director of Pizza Hut Canada, adding that she has heard from contacts all over the world curious about the perfume.

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