Breast Cancer Awareness Gets Boost from "Boobies" Merch

By KSEE News

February 5, 2013 Updated Feb 5, 2013 at 11:01 AM PDT

It's a unique way to support breast cancer awareness. T-shirts, hats and bracelets sporting catchy phrases like "Save the Ta-Tas" are becoming popular. One Fresno store has raised thousands of dollars through sales of this unique merchandise. Stefani Booroojian reports.