January 31, 2012
Updated Jan 31, 2012 at 2:20 AM PDT
(bloomberg.com) Wal-Mart Stores Inc. will begin moving greeters into its stores from the lobbies, ending a long tradition of having customers see employees as soon as they enter the building.The greeters will be moved near the cash registers to direct shoppers to products or shorter checkout lines.
Wal-Mart, the world’s largest retailer, has used greeters since 1980, when founder Sam Walton decided they would make his low-price stores friendly and welcoming. The move shows that Wal-Mart is rethinking many longstanding practices as it tries to boost profit margins and same-store sales.
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