Over 80 years before Morgan Spurlock even thought about eating McDonald's every day for a month, one Minnesota man resolved to chow down on up to 30 burgers a day - for three months.
However, unlike Spurlock's crusading attack on the fast-food giant, unheralded Bernard Flesche devoured burgers three times a day to show how healthy and safe they were and ultimately helpied them become synonymous with America.
Dubbed the 'White Castle Project', the 1932 initiative was the braind-child of White Castle owner Edgar Waldo 'Billy' Ingram, the father of fast-food burgers in the United States who created his patented 'Slyders' in 1921.
Needing to change the public perception of their burgers, White Castle commissioned an experiment in which a man was to eat up to 30 burgers a day for three months to prove they were safe to consume
Even though his business was growing, the Wichita, Kansas, headquartered firm was still having difficulty persuading Americans to eat ground beef after the famous journalist and author Upton Sinclair exposed the poor hygiene of meat processing factories in his novel 'The Jungle'.
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