An app has been created that will allow women to count down the days until they become infertile on their smart phone.
Developer Mira Kaddoura said she created The Wonder Clock to empower other women and help them face their fears about infertility.
The app then calculates the years, months, days, hours, minutes and seconds until the woman can no longer bear children.
'I am ticking,' Ms Kaddoura, an award-winning advertising creative director, declares on the app's website.
The home page of TheWonderClock.com is the 30-something's own biological clock.
'I created this clock to face my own fears. To beckon the elephant in the room so to speak,' she says.
Despite her accomplishments (of which she has many), she said her lack of a family has caused her to question herself.
'Why do I feel that somehow, at my core, I am failing?' she asks.
Ms Kaddoura hopes that the app will 'open a dialogue with other women about fertility, empowerment, and loving ourselves.'
She said that the clock is not meant to be a medical diagnosis, but more of an interactive and conceptual piece.
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