Is Social Media Elitist?

By Chad Brooks, BusinessNewsDaily Contributor

Is Social Media Elitist?

July 26, 2012 Updated Jul 26, 2012 at 12:24 PM PDT

You already know social media can help get you a job, but new research suggests that's much more likely to be the case for higher-level managerial jobs than it is for low-paying jobs.

Researchers at North Carolina State University show that informal social networks such as Facebook and LinkedIn play an important role when it comes to finding jobs in both the United States and Germany, but those networks are significantly more important for high-paying jobs in the United States, which may contribute to economic inequality, the researchers speculate.

The researchers looked at nationally representative survey data from the United States and Germany to compare the extent to which people find new jobs through "informal recruitment." Informal recruitment via social media occurs when a person who is not looking for a new job is approached with a job opportunity through social connections.

The study shows that, on average, informal recruitment is significantly more common in Germany, where approximately 40% of jobs are filled through informal recruitment, as opposed to approximately 27% of jobs in the United States.

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