News » Local News

Maker's Mark Reverses Course, Won't Water Down Whiskey After All

By Courtney Subramanian, TIME

Maker's Mark Reverses Course, Won't Water Down Whiskey After All

February 18, 2013 Updated Feb 18, 2013 at 2:27 PM PDT

No need to rush out and stock up on your favorite trademark red-wax sealed bourbon.

One week after announcing plans to dilute its whiskey, Maker’s Mark has changed course. The Kentucky bourbon company released a statement Sunday reversing its decision and apologizing for disappointing its loyal fans with the decision to reduce alcohol content to keep up with rising global demands.

“We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we’re doing what’s right, this is your brand you told us in large numbers to change our decision,” the statement from president Bill Samuels Jr. and his son and chief operating officer, Rob Samuels, said.

There is much more to this story from Time, to read about it CLICK HERE.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.