News » Local News

McDonald's Delaying 2012 McRib Debut

By Kim Peterson, MSN Money

McDonald's Delaying 2012 McRib Debut

September 17, 2012 Updated Sep 18, 2012 at 4:23 PM PDT

All you McRib fans will have to wait a little longer this year.

McDonald's is delaying the debut of the meaty treat this year to bump up its December sales numbers, according to a memo obtained by Advertising Age. Normally, McDonald's starts selling the sandwich in a short window from October to early November.

The company was originally scheduled to fire up the McRib marketing from Oct. 22 through Nov. 11, according to a memo to a national advertising fund for McDonald's operators, Ad Age reports.

The McRib is a big deal to some McDonald's fans. And the company hopes that by turning the McRib spotlight to December, it will be able to reproduce the stellar sales numbers it hit in December 2011.

There's much more to this story from MSN Money, to read about it CLICK HERE.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.