March 8, 2013
Updated Mar 8, 2013 at 4:45 PM PDT
Wrigley is launching caffeinated gum for adults who want an easier way to get a jolt.
Aimed at consumers aged 25-49, Wrigley’s new Alert Energy Caffeine Gum is targeting those who might have dropped the gum-chewing habit of their younger years, while tapping into the rapidly growing energy products market.
Alert has the caffeine content of about half a cup of coffee or a 16-ounce soda. Wrigley, the world’s largest gum maker, also produces brands including Juicy Fruit, Big Red and Doublemint.
There is much more to this story from the Chicago Tribune, to read about it CLICK HERE.
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