Out of Options, Out of Work Minnesota Man Turns to Roadside Billboard to Land Job

By Aylin Zafar, TIME

Credit: Time

Out of Options, Out of Work Minnesota Man Turns to Roadside Billboard to Land Job

May 12, 2012 Updated May 11, 2012 at 2:28 PM PDT

Cover letters not working out? Already tried guerilla social media strategies to get noticed by a potential employer? Think bigger. Billboard-size bigger.

After losing his job at a casino in March, 22-year-old Bennett Olson needed a job, and he needed to stand out. So, naturally, the Minnesota resident took a cue from the Paul Rudd-Jason Segel bromance 'I Love You, Man' and bought space on an electronic billboard near downtown Minneapolis last month.

The billboard featured an 8-second clip of Olson’s smiling face next to his message, “HIRE ME!” He also included the address of his personal website. His $300 investment in 24 cumulative hours of screen time paid off, too: Olson was hired for a marketing position by a 3D scanning company in Bloomington.

“After receiving quite a bit of attention, support and ultimately interviews I felt that Laser Design & GKS Services was the right fit because they are a young, yet established company which will provide me with the opportunity to learn and grow my career,” Olson told a local news station.

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