As shortages go, it pales in comparison to the gasoline woes the Northeast suffered after Hurricane Sandy. Nonetheless, panic-buying set in among fans of Hostess Twinkies and other baked goods after the company Friday announced plans to shut down.
In reality, the snack foods don’t last indefinitely, but even if Hostess liquidates like the filling in a deep-fried Twinkie, the golden cakes still have a shot at outliving the company that makes them.
An acrimonious standoff between management and the 5,000-plus members of its bakers’ union prompted Hostess Brands CEO Gregory Rayburn to announce that the troubled company would close the doors on its 83-year history, triggering an outpouring of grief and childhood nostalgia on Hostess’s Facebook page.
“Already-baked Twinkies will continue to be shipped and sold, but when they run out... no more Twinkies,” said Marcia Mogelonsky, director of insight for Mintel Food & Drink.
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