The bidding battle is on for 2016's Super Bowl number 50, and on Tuesday NFL Commissioner Roger Goodell narrowed it down to two teams: the Miami Dolphins and the San Francisco 49ers.
San Francisco Mayor Ed Lee wasted no time supporting the news, partnering with local advertising giant Goodby Silverstein & Partners to launch Bring the Bowl to the Bay, a social media support campaign for the bid, on Thursday.
"It's a two-part thing," explained Rich Silverstein of Goodby Silverstein & Partners, who championed the campaign, to The Huffington Post. "The first goal is to get people excited about the bid and to say, 'yes, we want this.' And second is to help prepare the 49ers for the bid presentation in May."
In May, the 49ers will go before the NFL owners with a 15-minute presentation on why San Francisco should be home to the historic 50th Super Bowl. The loser of the bid will compete against Houston for the 51st Super Bowl in 2017.
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