Until a few weeks ago, Starbucks’ most expensive coffee was the citrusy, milk-chocolatey Jamaica Blue Mountain, available for $30 for a half-pound of beans, or $4.50 for a tall, brewed cup.
But that’s small beans compared with Starbucks’ newest premium coffee, the “Costa Rica Finca Palmilera.” Made from a rare, heirloom, hard-to-grow coffee varietal called “Geisha,” it costs $40 for a half-pound bag.
Or it’s $6 for a tall cup, and $7 for a grande. And that’s for plain, black coffee with nothing foamy, gingerbready or peppermint-mocha-y about it.
So who’s going to buy it?
For starters, not drive-through drinkers; Starbucks is only selling it in stores with Clover brewing machines. Starbucks’ Geisha coffee, named after the Ethiopian city where it was originally discovered, is only available in 48 Clover-equipped stores in the Pacific Northwest. About half of those stores are in Seattle.
Starbucks has plans to offer Geisha nationwide next year.
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