As Twinkies maker Hostess heads to bankruptcy court Monday to ask the judge for official permission to liquidate, what's next for the iconic brand?
The decades-old brand is legendary in consumers' minds and evokes strong feelings of nostalgia in every bite. Some still remember the brand's signature character "Twinkie The Kid" lassoing it up on early television commercials and proclaiming "Big Delight in Every Bite!"
The foodstuff has even entered the legal canon. "The Twinkie Defense" was famously, and successfully, used to argue that a suspect on trial for murder suffered from depression and that his high-sugar diet was a symptom of this mental state.
In advance of the interim hearing, Hostess Brands spokesman Tom Becker said he "wasn't going to comment on what could happen" or speculate on the proceeding's outcome.
While today's results are likely to be minimal, in the coming months several different scenarios could play out, depending on who the buyer is, or if there is a buyer at all.
There is much more to this story from NBC News, to read about it CLICK HERE.