Move over, OK Cupid. Scram, eHarmony. The Nature Conservancy of Canada is hoping to make their moose population fall in love the old-fashioned way — with a land deal.
The Nature Conservancy of Canada recently launched a new initiative to boost moose populations in Nova Scotia — where the large mammals have been listed as endangered since 2003 — by creating a preservation corridor along the narrow isthmus that connects the province to New Brunswick.
According to the CBC, the new program — aptly, if somewhat bluntly, named “The Moose Sex Project”– hopes to raise $35,000 to buy up and protect land along the Chignecto Isthmus, allowing New Brunswick’s healthy moose population to cross over to Nova Scotia and find mates.
There is much more to this story from TIME, to read about it CLICK HERE.