Next New Networks and Verizon on Thursday launched a website where little-known bands and film makers can unite to create "music video masterpieces" for 99 dollars or less.
Online television company Next New Networks will stream selected low-budget productions at 99dollarmusicvideos.com with support from sponsor Verizon, a US telecom titan promoting its FiOS broadband Internet service.
The website debuted with a sepia-toned music video of Brooklyn band La Strada performing an original "The Sun Song" with backdrops including The Statue of Liberty and Ellis Island in New York City.
"Wow!" a website visitor with screen-name 'Deb' wrote in a chat forum beneath the video. "This is excellent... loved the band... am a fan now!"
New videos will be posted to the website every Thursday, its creators promised.
Creators of the network include MTV's original creative director Fred Seibert and Felicia Williams, a former entertainment content manager at popular video-sharing website YouTube.
The low-budget music videos will be available at Google-owned YouTube.
"I was there at the start of MTV and this has the same feeling all over again," Seibert said of the website launch.
"99 Dollar Music Videos stands for everything that?s exciting about Web entertainment today in bringing together rising star bands, creative filmmaking, and a low-cost vibe to create original, fresh content."
Verizon is the website's sole sponsor and is to work with Next New Networks to promote the videos at hip Internet venues such as Facebook, Twitter, MySpace, Flickr, and Tumblr.